The National Urgent Response (NUR) Alert system service, developed by Facebook with input from the police, will alert Facebook users via their news feed when children are reported as missing.
Inspector-General of Police Tan Sri Khalid Abu Bakar said these alerts include important details about the missing child such as photos, description, location of where the child went missing and any other available information that can be provided to the public to aid the search.
He said Malaysia is the first country in Asia to collaborate with Facebook on such a system, and the eighth in the world.
“With 19 million Facebook users in the country, the dissemination of information on any missing children’s cases will be disbursed immediately thus assisting the search for the children involved.
“When a child disappears, every second counts. Facebook’s geo-targeted alerts will help spread information quickly and effectively to increase our abilities to find the child,” he said at the launch of NUR Alert system at Bukit Aman today.
Khalid said research has shown that rapid distribution of information greatly increases the chances of locating a missing child, safe and sound.
“Facebook is a powerful tool for rapid and trusted communication, and its undoubted ability to target people within the search area could help in solving missing children cases,” he said.
Since 2010, a total of 29 missing children cases under the age of 12 were reported in the country; 21 were solved while eight more are still missing to date.
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