In a Twitter Post, Malaysia Airlines Sends the Wrong Message

Malaysia Airlines tried to appeal to travelers’ sense of adventure in a year-end promotional campaign.

“Want to go somewhere, but don’t know where?” the airline wrote Thursday on Twitter.

A day later, it apologized for the tweet, which has been removed, after some users of social media questioned the effectiveness — and taste — of the post by an airline still reeling from the disappearance of Flight 370 over the Indian Ocean this year.

One woman suggested on Twitter it was “probably not the best choice of words for an airline that doesn’t know where one of its planes is.” Another said she was not sure she wanted to be on a flight, “going somewhere but don’t know where?”